About the Brand
Always London
Pepe Jeans London was founded in 1973 and is now established in the area of fashion as one of the most popular casual wear and accessories brand with presence in over 80 countries. Born in Portobello, the heart of London of the 70’s it’s design is heavily influenced by London’s pop culture and music scene.

The Pepe Jeans eyewear collection has adopted the fresh and youthful style of the brand and is characterized by a colorful palette in numerous combinations while it also offers optical and sunglasses for men, women and children.